CASE STUDY
“SWIXXZ” by Maggie Lindemann x Zumiez inc.
At 3.8M followers on IG, pop star, Maggie Lindemann and action sports retailer, Zumiez, teamed up to launch a new licensed clothing brand, SWIXXZ.
Project Role: Website Design
e.g. “SWIXXZ” landing page
The Challenge
Our client’s vision for “SWIXXZ” as an e-commerce site was based on a dark, 90’s aesthetic with a lightening motif.
e.g. Product Page for “Tear Drop Cropped Hoodie”
“dark. lime green. She wants a 90’s vibe with a custom cursor. Can we have the site have lightening bolts coming through?”
“i gotta have what she’s WEARING.”
In seeing a Doll-like Maggie Lindemann, sporting the newly dropped Tear Drop Cropped Hoodie, SWIXXZ appeals to her cult-like teenage fanbase, by elevating her “idolship” and encouraging completion of the shopping cart experience.
