LANEIGE SKINCARE

“Cute But Recyclable”

Laneige has always been a favorite brand of mine. This is an experimental project wherein I investigated ways to facilitate a circular economy with a product for young, environmentally conscious adults ages 18-30 who have a lot of logical expectations for their skincare essentials.

Laneige’s packaging for its new skincare line had to inform, look like your favorite product in your medicine cabinet and most importantly be designed for a circular economy. The stickers on the product would easily peel off and encourage participation in doing your part to recyle. This style of sticker branding would be in partnership for other brands to adopt with the idea that the end of the day, once all stickers are removed, all bottles are made of the same ingredients and can be recycled at once.

Project Role: Package Design

Gen-Z and Naming

In researching Gen-Z’s habits, behaviors and tendencies, I noticed a significant value set in their choosing of products based on naming. “This lipgloss is called baby skies and I just loved that. I loved that name.”

At the end of the day, Gen-Z will make a purchased based on the brand’s values and integrity but they are even quicker to put something in their carts when a name speaks to them. Naming has become an entry into worlds that they can escape to and dream about.