Brand strategy, cultural intelligence, and LATAM insights for watering hole brands.

By 2030, 1 in every 4 Americans will be Latino. How well do you know them?

Piscina Pop LATAM Insights is for brands that need to understand the Latino market deeply, honestly, and now.

Piscina Pop is a brand consultancy founded by Paulina Alvarado Serrano, the first Mexican-American strategist with a Masters in Branding.