CASE STUDY

AIGA SEATTLE: 2019 AIGA FELLOW AWARD

Every two years individual chapters give the AIGA Fellow Award to a designer who has made significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.

The AIGA Fellow Initiative is a means of recognizing designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter. The areas of education, writing, leadership and reputation, as well as the practice of design are given equal consideration in measuring significant contribution.

Project Role: Designer for Social

Phase 1: What is a fellow?

Phase 1 ‘What is a Fellow?’ email campaign drove nominations. A Fellow does amazing sh!t. A Fellow is a mentor. A Fellow is authentic. A Fellow elevates the design industry.

Phase 2: Who is an AIGA Fellow?

By highlighting design leaders, we created anticipation for the nominee announcement through Instagram stories and posts. These extended onto all our social media channels. Who is a Fellow? In 2015 it was Dana Arnett. In 2013, Clement Mok joined the ranks. In 2011, Marcia Lausen became a Fellow and in 2010, Janet DeDonato became an AIGA Fellow.

Phase 3: Who Are the Nominees?

To introduce our community to the 2019 Fellow nominees, we published another series of videos and portraits to showcase their design journeys, inspirations, impact and insights into the future of design.

Phase 4: Who is the 2019 aiga fellow?

The final phase to the 2019 AIGA Fellow Award culminated with the awards ceremony and panel discussion held at the Langston Hughes Performing Arts Center.